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What is lead generation, and how does your company approach it?
Lead generation is the process of identifying and nurturing potential customers for your business. A lead generation company should have a clear understanding of your target audience and a strategy for identifying and engaging with those potential customers. Ask about their process for lead generation and how they tailor their approach to your specific business needs.
What kind of leads can we expect from your company?
Different businesses have different needs when it comes to leads, and it's important to understand what kind of leads a company can provide. Ask about the quality and quantity of leads you can expect, as well as any specific criteria they use to identify potential customers.
How does your company qualify leads?
Not all leads are created equal, and it's important to work with a company that has a process for qualifying leads to ensure they are a good fit for your business. Ask about their criteria for lead qualification, such as budget, timeline, and decision-making authority.
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